The Theater Hall of the Prague club Lávka hosted on May 18, 2017 the final ceremony of the twelfth year of the survey Marketer of the year 2016. Alcaplast's executive director, Radka Prokopová, has won the „Small dolphin“ award for a comprehensive approach to the marketing strategy for the launch of new products to the market.
The Alcaplast‘s strategy begins with a thorough market survey, which suggests product positioning, defining appropriate benefits and sales arguments, and setting the product pricing policy. Already at this point the marketing department starts to work on promotional materials. This is one of the reasons why we are the market leader in shower drains.